A treat brought to a potluck and devoured quickly. It just as quickly became a highly requested snack which made us wonder, maybe this was the snack we had been looking for, one we actually wanted to eat and genuinely felt good about eating too. Everything on the shelf seemed to be chasing a trend — high protein, zero sugar, whatever was next — while quietly being full of difficult to pronounce ingredients that you wouldn’t find in your own kitchen.

Ylana wanted something whole and minimal instead: non-GMO, organic, and genuinely nutritious, with real fiber, protein, minerals, and vitamins — not just a marketing claim. Especially once she had a toddler of her own to feed, “good enough” wasn’t good enough anymore. Made by hand, the way her family always made food, with ingredients you could actually name.

It’s food for the people, by the people — sourced from farms and producers who care about sustainable, regenerative practices, and local whenever we can be.

Pack it for the trail, tuck it in a lunch box, or set it out with friends over wine. However you eat it, we hope Sesame Crunch feels like it came from an actual kitchen made with love to be shared — because it did.